Tinker Bell has been one of Disney's most important branding icons for over half a century, and is generally known as "a symbol of 'the magic of Disney'."^[5]

She has been featured in television commercials and program opening credits sprinkling pixie dust with her wand in order to shower a magical feeling over various other Disney personalities, though the 1953 animated version of Tinker Bell never actually used a wand. In the picture and the official Disney Character Archives, she is referred to as a pixie, and the term pixie dust is a description of the "fairy dust" she uses in the original book.^[6]